March 23, 2014
The NBA Cares, and that’s No Hype!
Picture credits: Elephant: Ian Sewell, Basketball: Reisio, Rhino: Ikiwaner
“It would have been great to have shown you any of the player’s pictures, or the NBA Care’s Logo, or anything related to this story here, however, the NBA strictly forbids it!”
The American culture of sports figures and their ability to influence in this country is legendary, but when it becomes a mantra for saving the lives of animals being slaughtered, it reaches a new level of altruism altogether.
The hysteria for college basketball raging through America right now is at its peak, with March Madness and all that that implies!
So, what better time for a story about some of the stars of the sport and their efforts to put a bright spotlight on a criminal, barbaric act against animals.
These six NBA stars: “Pau Gasol of the Los Angeles Lakers, Tyson Chandler of the New York Knicks, Al Horford of the Atlanta Hawks, Serge Ibaka and Thabo Sefolosha of the Oklahoma City Thunder, and Joakim Noah of the Chicago Bulls “ have joined forces with ” NBA Cares “ and ” Wild Aid “ and are trying to put an end to the Global gluttonous appetite for Ivory, with their new PSA called NO Hype.
Throughout Africa, this heinous, horrendous, murdering business has left the country littered with the rotting elephant and rhino corpses left behind in the poacher’s plunderous hunts for animal body parts, namely Ivory.
This Public Service project may or may not work, but it does clearly succeed at one thing, a whole new group of people everywhere, will now be much more aware of the problem than before.
And it is a proven fact that when the public is alerted to, or has repeated exposure to a crime and those who perpetuate them, they can help to bring them to justice and end the criminal acts.
These men, these groups, are collectively doing what few others could right now, they are using their public persona and star power to promote the idea that these heinous acts and those who do them can and must be stopped, before the animals affected by illegal poaching are wiped off of the earth, forever.
These six men, NBA Cares and Wild Aid, are all about giving back and that’s NO HYPE!
A few places to learn more:
NBA Athletes Launch Campaign Against Ivory and Rhino Horn Poaching
Pau Gasol part of NBA Cares Campaign against Ivory and Rhino horn poaching
‘No Hype’ NBA Cares, Nick Brandt and WildAid 30s
Paul Gasol and Wild Aid Media
NBA Athletes Speak Out to Save Africa’s Endangered Wildlife